Paid Advertising

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Ad platforms make it simple to spend money and hard to know if it is working. Without proper tracking, the right audience and a landing page built to convert, most ad budgets leak. We set up measurement first, then manage every campaign against the number that matters to you: cost per lead, cost per sale or return on ad spend. 

• Google Ads: Search, Performance Max, Display, Shopping and YouTube. Reach people actively searching for your service.
• Meta Ads: Facebook and Instagram campaigns for awareness, leads and e-commerce sales.
• LinkedIn Ads: Target decision-makers by job title, industry and company size. Built for B2B.
• TikTok Ads: Short-form video ads for younger audiences and consumer brands. 

Mailchimp, Klaviyo, HubSpot, Brevo, ActiveCampaign 

• Account audit or setup: a clean structure built for results, in accounts you own.
• Conversion tracking: Google Tag Manager, pixels and analytics set up and tested before launch.
• Audience research: keywords, interests, lookalikes and retargeting audiences.
• Ad copy and creative: headlines, descriptions and static or video ad designs.
• Landing page recommendations: or a dedicated landing page built by our development team.
• Ongoing optimisation: bids, budgets, keywords, audiences and creative tested and improved every week.
• Reporting: clear monthly reports on spend, leads, cost per result and next steps.